To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes towards paying for news and what this means for publishers. A quality information service Gen Z have been brought up at a time when[…]
Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News, a children’s newspaper, as a youngster. By saying subscribed, I mean my parents covered the costs to keep me away from the 10PM headlines[…]
Engaging the under-35s is seen as the key to long-term success for journalism, but this can put a lot of pressure on publishers. To keep up with ever-changing technology trends publishers often have to make risky investments. As we see Generation Z maturing and year 2000 babies becoming adults, this debate must once again be[…]