Tag: Gen Z
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Industry news
What do Gen Z want from news publishers?
18 August 2022
With 40% of 18-24 year olds actively avoiding the news, publishers need to rethink their offering. We have spoken with 4 Gen Zers from 4 different countries to discuss what they…
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Industry news
The importance of mobile and how it is shaping the news publishing industry
30 June 2022
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in…
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Recognising AI, ePaper and Gen Z focused initiatives at the INMA Global Media Awards
22 June 2022
Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media…
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Why Gen Z pay for news
20 April 2022
To understand how Gen Z consume news, we interviewed 3 Gen Z News Lovers. (Yes, they exist as we discovered in part one!). In this part, we explore Gen Z’s attitudes…
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The next 10 years in publishing: A testimony from a millennial
9 September 2021
Subscribing to a newspaper is not common practice for the younger generations. It was only due to my inquisitive nature about events in the world that I subscribed to First News,…
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