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Machine learning, Gen Z and Apple ads: 5 publishing stories from last week

22 August 2022
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This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing, touching on topics like machine learning, what Gen Z want from the news and media bargaining. Read our top 5 stories of the week below.

1. How The New York Times uses Machine Learning to make its paywall smarter

Rohit Supekar provides an inside scoop on how The New York Times have adopted machine learning to improve the efficiency of their paywall. The article published on NYT Open discusses the aims of The New York Times‘ paywall strategy and details how the machine learning model works. The piece provides fantastic insights into how one of the world’s biggest subscription successes has continued to grow.

Read the full piece from Rohit Supekar here.

2. What do Gen Z want from news publishers?

Gen Z are the future of news, so news publishers need to start addressing their interests and providing them with the news consumption experiences that they need. We spoke to 4 Gen Zers from 4 different countries to learn what they want from the news and how publishers can help to win over their generation.

Find our full article here.

3. Oracle begins auditing TikTok’s algorithms

The algorithms behind TikTok are mindboggling for all. As Reuters reported TikTok‘s algorithms helped 124 videos about vaccine misinformation gain 20 million views so the power of the social media giant’s algorithms is highly controversial. Last week, Sara Fischer reported that tech company Oracle had started to audit TikTok‘s algorithms,

Find out more from Axios here.

4. Australia’s news media bargaining code pries $140 million from Google and Facebook

Australia’s news bargaining code has led the way in aiding the relationship between publishers and big tech across the world. Just over a year after the legislation was implemented, a review looking at possible improvements is already underway. A further 24 smaller media outlets are now set to receive money from Google. News publishers have already benefitted from $140 million paid by Google and Facebook for their content and this figure will increase.

Get the complete insights from Anya Schiffrin at Poynter here.

5. Apple finds its next big business: Showing ads on your iPhone

The market for Apple is everchanging and they are constantly seen to be at the forefront of innovation. But their next big revenue idea is an interesting one: to show ads on your iPhone. The move is set to build on the already existing ads inside the App store and other native Apple apps.

Read more on the move from Mark Gurman at Bloomberg.

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