Each week at Twipe, we analyse key trends and topics from the world of news media and technology. Below, you can explore our top 10 most read stories this year. Do you have any feedback or topics you’d like us to cover next year? Let us know!
In early January, Reuters Institute for the Study of Journalism launched their annual predictions on the trends and changes expected for the media industry. 2022’s predictions featured a wide range of topics, including:
In a year of unexpected economic hardship and conflict, how many came true?
The Metaverse was a hotly discussed topic in 2021, yet only 8% publishers told Reuters that they plan to focus on the area in 2022. Our very own Metaverse aficionado Manuel Bolognesi used his in depth knowledge of virtual worlds and immersive technologies to explore whether publishers should start preparing for the age of the Metaverse, finding that:
Games have long been a traditional habit-forming tool for news publishers, and the release and subsequent New York Times purchase of Wordle only emphasised the importance of puzzles and games in 2022. With publishers also beginning to leverage games as a way to harvest first-party data and much more, we took a look at some of the outstanding uses of gamification in the news industry, featuring:
80% of publishers told Reuters that they planned to focus on digital audio in 2022 therefore it was no surprise to see a light shone on the medium. Advances in technology mean that publishers are now able to generate synthetic voice audio articles at the click of a button. With a clear interest in audio, audio articles offer several advantages such as:
Gen Z are generation subscription. They have grown up with the habit of paying for content. This fact should give hope to publishers that they can attract the much sought after Gen Z audience. To provide some insights on how publishers can attract Gen Zers, we spoke to 3 Gen Z news lovers about why they paid for news, finding that:
For centuries, news has been distributed in physical format, but as the world has continued to develop, publishers have moved with the times and started to shift to digital. Reflecting on our knowledge and expertise as providers of edition experiences, we explored some of the key features in the ongoing difficult relationship between publishers and print, such as:
Each year, the Reuters Digital News Report throws up some fascinating discussion points and surprises for figures across the news industry to dive into. 2022’s report was no different, with the 46 market survey dishing out some tasty insights including:
To avoid subscribers churning, becoming zombies or worst of all unsubscribing, many publishers are turning to personalised triggers. These triggers often come in many different shapes and sizes, so we dived into our data and beyond to explore which types of triggers publishers use and what results they have seen, finding that:
We have the pleasure of speaking with some of the most innovative figures from the media industry and beyond through our daily work at Twipe. From the valuable insights of 18 news media leaders, we picked out 5evergreen tips for continued digital success, including:
This year, we took the Digital Growth Summit to London. We were joined by over 100 media innovators diving into the future of news technology today, tomorrow and the day after tomorrow. From a day full of fascinating presentations, panels and discussions, we identified 6 trends impacting the news industry, including:
Join our community of industry leaders. Get insights, best practices, case studies, and access to our events.
"(Required)" indicates required fields