Wie Publisher Rätsel nutzen können, um neue Abonnenten zu gewinnen

Kreuzworträtsel, Sudoku oder Suchbilder sind ein fester Bestandteil der Tageszeitung und erfreuen sich bei einigen Abonnenten einer großen Beliebtheit. Digitale Zeitungen haben nun die Möglichkeit Spiele und Rätsel auf eine ganz neue Ebene zu heben und diese als Tool zu nutzen, um bei den Lesern eine tägliche Routine zu entwickeln. Wie Publisher in Deutschland und[…]

The Puzzling Case of Puzzles

Puzzles have long been a fascination for many working in the newspaper industry. Extremely loved by some readers, they have been the subject of experiments by newspaper publishers across the globe. We know that puzzles are important for habit formation, but how to transfer their success to the digital world is an area yet to[…]

How puzzles play an essential role in reader engagement

Over the past few months, we have seen puzzles and games grow in importance for many publishers. On our platform, Ouest-France’s L’Edition du Soir has seen a significant portion of its page views come from their puzzle and game section recently. Publishers are leaning into this, using puzzles as a strategic tool in habit formation,[…]

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