Product strategy, podcast measurements and Web3 experiments: 5 publishing stories from last week

In our last Twipe Weekly Publishing News Digest before the Christmas break, we take a look at stories from across the world of publishing and news tech, touching on topics like Product Strategies, Podcasts measurements, new Web3 and Metaverse experiments and more. Read our top 5 stories of the week below.

1. What next for No next Next?

It’s always fascinating to take an inside look at publisher’s product strategies and inner workings and at Twipe we’re lucky enough to be able to do this on a regular basis with publishers from across the world. Anna Shipman, Technical Director for FT.com and the FT‘s apps, provides an insightful deep dive into the FT‘s progress on their No next Next strategy, offering a valuable look inside to the processes at one of the world’s largest publishers.

Read the full piece now on the FT Product & Technology Medium here.

2. 5 themes that governed the news industry in 2022

Source: Cosmopolitan

In 2022, the news industry was presented with the opportunity to blend their pandemic world learnings with a return to normality. This resulted in a refreshed outset for publishers. Perhaps with a hint of recency bias, we provided a rundown of the 5 key themes that we think ruled 2022.

Find them on our weekly blog post here.

3. Podcasts measurement attracts investment, but content risks becoming stale

2021 was widely coined as the year of podcasting, and now 2022 “has seen audio platforms double down on demonstrating advertising effectiveness to brands” according to Chris Sutcliffe and the Media Voices team. In an excerpt from their 2022 Media Moments report, the team provide a full breakdown of 2022 in audio.

Check out the run down on Media Voices here.

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4. Forbes Returns to The Sandbox with New Web3 Experience

Publishers this year have accelerated their experiments in Web3 and the Metaverse as they look to stay ahead of the curve and discover the next big thing. Forbes have partnered with The Sandbox to provide a new interactive multiplayer experience in the Metaverse, building on the success of a similar member-exclusive event in The Sandbox last month. Forbes will host multiple educational events across the period, showcasing the history of the magazine and more.

Find out more here.

5. Twitter suspends journalists, Musk cites “doxxing” of his private jet

The Twitter takeover saga rumbles on and the latest turn sees journalists now being banned for a multitude of reasons. From sharing social media accounts of other platforms to “doxxing” of Musk’s private jet, the move is a worrying sign following a takeover promising to uphold free speech. Who knows what 2023 will bring for Twitter.

Get the full story on Reuters here.

Matthew Lynes
Media Innovation Analyst @ Twipe

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