Welcome to Twipe’s Weekly News Digest! This week, we delve into games and puzzles as drivers for reader engagement, TikTok’s unfavourable landscape for news, how subscription bundles appeal to readers’ cravings and more. Here are our top 5 stories of the week. 1. How can publishers use games and puzzles to increase subscribers? Publishers incorporate[…]

Publishers are always looking for innovative ways to keep readers interested and grow their subscriber base in a world where technology constantly changes how we consume information. A proven strategy showing no signs of losing effectiveness is to include games and puzzles as part of the newspaper’s offering. It gives readers a mental break from[…]

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, such as the Philadelphia Inquirer’s new campaign, America’s new print-only newspaper, and more. Read our top 5 stories of the week below. 1. 10 Ways Journalists Use AI Tools in the Newsroom Many industries use Artificial[…]

Introduction Many industries use Artificial Intelligence to increase productivity; news organisations are no exception. Companies are creating digital figures like JAMES (Twipe) and Klara Indernach (Express.de) to mix the computational abilities of AI with human creativity. These tools make tasks easier and offer chances for personalised reader engagement, rigorous fact-checking, and interactive content creation. Let’s[…]

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, who pays for news, building a culture of user research in the newsroom, and more. Read our top 5 stories of the week below. 1. How to Thrive in the Never Normal: Key Takeaways from the[…]

On September 26th, Brussels was the place to be for media innovation as the 6th Twipe Digital Growth Summit (DGS) brought together global media innovators. Over 150 participants attended DGS 2023, featuring industry leaders’ keynotes and hands-on sessions. At the conference, publishers discussed their challenges in the constantly evolving media world. One of the key[…]

As we gear up for the Digital Growth Summit next week, we’ve had some exciting chats with a few of the speakers. In this blog, we share some of the top takeaways from these industry professionals on the future of journalism. Digital is changing fast, and it’s essential for news outlets to keep up. We’ve[…]

In their latest event, Apple revealed its new set of devices and a series of exciting improvements relevant to the news industry. From the latest iPhone 15 to the Apple Watch Series 9, Apple strives to remain at the forefront of consumer electronics with AI and spatial computing playing an increasingly relevant role. What does[…]