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Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

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The latest updates from Twipe

Twipe Insights 7 Insights from the INMA Subscriptions Summit

20 March 2025

The INMA Media Subscriptions Summit gathered 300+ product, digital, and subscription professionals from the news media world in Amsterdam. From the rich three-day program, tons of notes, and takeaways, we distilled… Read more

Twipe Insights The Power of Simplicity and Personalization in Subscription Growth: Aftenposten Case Study

20 March 2025

A recurring theme that stood out at this year’s INMA Media Subscriptions Summit was simple UX and effective personalization can drive subscription growth. Even in markets where audience sizes may be… Read more

Twipe Insights Zetland's Audio Strategy, AI at the BBC, and Le Monde's Subscription Page Redesign

12 March 2025

1 Audio Ignites Subscriptions: Zetland’s Winning Play Media Voices, Why human-first audio is pivotal to Zetland’s subscription success Zetland CEO Tav Klitgaard credits the publisher’s audio focus for driving subscriptions. Over… Read more

Twipe Insights Particle: Building a user-focused AI news experience

6 March 2025

Hi Sara, let’s start at the beginning: Why did you start Particle? My Co-Founder, Marcel Molina, and I worked together at Twitter for many years, so we’ve always been at the… Read more

Twipe Insights User needs' real impact, the Make it Fair campaign, and Reach plc reaches 100 M on social | Adrian, your AI curator

27 February 2025

1 User need articles boost engagement Smartocto, Do user needs-focused articles perform better? A data analysis of Ringier Media International articles revealed that articles with a clear user needs focus (over… Read more

News

The latest updates from Twipe

Twipe Insights Value Creation in the Age of AI | Interview with Florent Daudens

12 February 2026

In the latest episode of AI Frontrunners in News, our podcast series exploring how artificial intelligence is reshaping the architecture of journalism, we spoke with Florent Daudens, co-founder of Mizal AI…

Twipe Insights 3 Myths Debunked by the Next Gen in News Report

5 February 2026

Created by the teams at FT Strategy and Northwestern University’s Knight Lab, the second edition of the Next Gen in News report dives deep into the habits of younger audience. It’s… Read more

Twipe Insights The End of Old Assumptions: What Publishers Are Prioritizing in 2026

29 January 2026

Now in its 37th year, the WAN-IFRA World Press Trends Outlook remains one of the most authoritative barometers of the global news industry. The 2026 edition is based on responses from… Read more

Twipe Insights Getting more done together: 3 resources on overcoming misalignment

21 January 2026

A lack of alignment between different groups is now the second most-cited barrier to innovation, according to the latest trends and predictions report by the Reuters Institute for the Study of… Read more

Twipe Insights The State of the News Industry in 2026, Explained in 7 Graphs

15 January 2026

Every year, we look forward to the latest Trends and Predictions Report from the Reuters Institute for the Study of Journalism. Drawing on the views of more than 280 media leaders… Read more

Upcoming Events

See our events for the coming months.

15 October 2026

Digital Growth Summit

Digital Growth Summit 2026 Join over 140 media professionals in Leuven for a day of inspiring case studies, networking, and hands-on workshops.

Learn more

Events

Events hosted by Twipe

14 October 2025

Digital Growth Summit

Twipe Digital Growth Summit 2025 Join over 140 media professionals in Stuttgart for a day of inspiring case studies, networking, and hands-on workshops.

20 May 2025

AI Frontrunners Webinar

In conversation with Miso AI's CEO & Co-Founder On May 20th, join Lucky Gunasekara, CEO and Co-founder of Miso, and Danny Lein, CEO of Twipe, for a forward-looking conversation on how AI is reshaping the future of news—and what…

25 March 2025

AI Frontrunners Webinar

In conversation with Ringier's Chief Digital Officer Join Sandro and Danny in an exclusive webinar discussing the key takeaways from the AI Study Tour and Ringier’s experiments with AI in the first installment of our AI Frontrunners in News webinar series.

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…

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