Tag: JAMES
The latest updates from Twipe
Why newsletters are key for habit formation
17 March 2021
As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the…
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5 themes that governed the news industry in 2020
9 December 2020
As we rapidly approach the end of the year, it’s time for a look back on how the newspaper industry has changed in 2020. While few people could have predicted a…
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3 publishers that saw business impact with Digital News Innovation projects
2 November 2020
With the recent release of the Google News Initiative Impact Report, including results from the DNI fund in Europe, we are exploring this week, 3 news innovation projects where publishers already…
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3 lessons from the latest news media innovation winners
3 June 2020
While there may be different unique contexts or local landscapes, the global news media industry faces many of the same challenges and opportunities. That is why it is so important for…
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How news publishers view personalisation in the age of reader disloyalty
6 May 2020
As we are investing more and more into news personalisation technology at Twipe, this week we welcomed publishers from 22 countries to a webinar on personalisation and JAMES, Your Digital Butler.…
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