News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the life of subscribers publishers must address the different user cravings. Games and entertainment play a great role in that spectrum as we have seen reported in the recent research on[…]
The past months we have experienced a Dust Storm in the tech landscape caused by an explosion of initiatives, launches and innovation in the space of Generative AI. The rapid pace of innovation has become overwhelming. With the launch of this bi-weekly “AI Dust Storm” series we aim to be your guide by providing the[…]
More than 200 people from the world of publishing gathered this week at Digital Media Europe in Vienna to discuss best practices for building digital products and increasing digital revenues. We highlighted key learnings and cases brought by LADBible, Le Parisien, Die Zeit, Mediahuis and TikTok themselves. The fight for young audiences Speaking at the event,[…]
Many media innovators are gathering this week in Perugia for the International Journalism Festival. We are looking forward to hearing the takeaways. Earlier this year we saw a new combined focus on subscriptions and advertising at the Subscription Summit in Stockholm and heard media leaders talking about the importance of creating a north star vision[…]
Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing and news tech, touching on topics like short-form video, putting podcasts on YouTube, Twitter competitors, and more. Read our top 5 stories of the week below. 1. How publishers are leveraging short-form video In recent years[…]
Back in 2016 Mediahuis and KU Leuven ran a study with our team at Twipe to identify what drives an engaging news experience. Around the same time in the UK, BBC developed their first User Needs Model, defining the 6 core reasons why people seek news stories. The User Needs Model has seen a lot[…]
The debate on how Generative AI will impact journalism has been very active since the launch of ChatGPT in November. Some organisations embraced the technology, some developed tools to detect AI generated content (including OpenAI themselves) and some are defending that human curated journalism will become even more valuable in a world of AI made[…]
Earlier this week, we held our first Future of News Seminar in North America. News media leaders from organisations including ABC News, Gannett, New York Times, AJC, Axios, News Product Alliance and Newscorp gathered in New York City to share how they address the changing needs of readers across generations.