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Twipe Insights
Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.
We also run events to share industry knowledge with the wider publishing commmunity.
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Weekly analysis of key trends shaping the future of news
25 July 2024
How Frankfurter Allgemeine Zeitung increased brand awareness among Millenials by 75%
Hello & welcome! This week, Google has abandoned plans to phase out third-party cookies in Chrome. With 40% of users already manually disabling cookies, competitors offering cookie-less solutions might leverage this…
22 July 2024
New product feature: Centre France multi-title app
The Centre France group has partnered with Twipe to deliver a multi-title app on our latest Modular News Apps platform. The multi-title app allows users to choose from a range of…
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18 July 2024
The Athletic’s secret to a 25% visitor-to-subscriber conversion ratio
Hello & welcome! This week, we’re introducing a new format. Twipe has rebranded, and we’ve revamped this newsletter to give you more insights into what’s happening in the news industry.What can you…
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1 July 2024
The Audience’s Perspective on AI in Journalism
Much of the conversation about integrating AI into journalism has predominantly been from the perspective of newsrooms. We’ve certainly discussed this perspective, whether it be on how publishers can use AI…
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25 June 2024
3 Success Stories in Revenue Model Strategies
There’s good and bad news (according to the 2024 Digital News Report). The good news: “A sizeable minority has been convinced to pay significant sums for current online news offers”. The…
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