Life at Twipe in 2018

This week we held our annual New Years dinner at Twipe, where we have the chance to gather all together and celebrate what we achieved in the previous year. We started with a look at our all-company ski trip to Austria, which was the first time many of us had ever skied. So it is[…]

Ad-blocking in 2018: what will change

  At the beginning of August, Google revealed the findings of its first ad-quality evaluation campaign. The Mountain View firm reviewed over 100 000 websites and assessed much their ads impacted the reading experience. This is a first step towards an early-2018 rollout of a new Chrome version, which will most likely include native ad-blocking.[…]

How games can increase reader engagement

Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a comment, a reader would have to take a short quiz relating to the article’s content. By doing so, NRK hoped its readers would provide[…]

2017 Google DNI funding – our 7 favourite projects

Last week in Amsterdam, the Google Digital News Initiative announced the winners of its early-2017 funding round. Overall, almost 22 million euro were awarded to 107 projects from 27 different European countries. Fields such as fact-checking, AI, investigative reporting and augmented reality were the stars of the show, but the big focus was collaboration: 49%[…]

Reuters 2017 Digital News Report – 7 key takeways

The 2017 Digital News Report, a joint effort between Reuters Institute and the Oxford University, was published last week. It took a glance at the state of the media industry as a whole, by polling 70 000 people from 36 different countries. Let’s look at its main conclusions on digital media: #1: Mobile is still on[…]

Ad fraud: how billions are stolen every year

Late last month, Google cracked down on Judy, a malware present in 40 seemingly innocent Play Store apps, which would automatically display and click on ads through a hidden browser, unnoticed by the user. Before being removed from the store, Judy apps had been downloaded 36 million times, and were believed to generate more than[…]

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