Le Monde in English: Strategies to Reach New Markets

“It’s in Le Monde’s DNA to talk to the world.” French publisher Le Monde took a significant step by launching Le Monde in English in April 2022. This project brings select French articles to an English-speaking audience on their website and through a bilingual live news app. A year and a half since launch, we[…]

Key Insights from Newspapers’ Black Friday Deals in 2023 

2023 marks the third year Twipe analyses publishers’ Black Friday offers. Our focus remains consistent with last year’s, involving an in-depth examination of the same 60 publications we studied in 2022. This approach benchmarks year-on-year changes and provides insights into the strategic adaptations publishers are making in this key sales period.  Innovative Strategies: Enhancing Subscriptions[…]

The Complete Guide to Habit Formation for News Publishers

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era. For centuries, newspapers have been a part of daily routines, and as the way we consume news continues to change, it’s essential to understand[…]

Digital editions and AI: Key takeaways from L’Edition du Soir’s 10 year anniversary

Last Tuesday, the leading French newspaper Ouest-France celebrated the 10th anniversary of L’Edition du Soir. This digital-only evening edition has been co-created with Twipe back in 2013. Since its launch, it has generated over 1.85 billion page views. It has become one of the pillars in the digital transformation of one of the largest newspapers[…]

Twipe and L’Equipe forge powerful partnership on digital editions

Leuven, June 7th 2023 L’Equipe, the leading French daily sports publishers joins forces with Twipe, the industry leader from Belgium. Leveraging Twipe’s cutting-edge technology, L’Équipe has recently launched new mobile and web apps setting a new standard in digital edition reading experience. Leveraging the new Twipe SDK, the updated L’Équipe apps allow subscribers to read[…]

Streaks & Offline Puzzles: The Power of Gamification in News Apps

News media companies have always understood the power of games and gamification to drive recurring behaviour. In order to become a true partner in the life of subscribers publishers must address the different user cravings. Games and entertainment play a great role in that spectrum as we have seen reported in the recent research on[…]

Navigating the AI Dust Storm: A guide for publishers

The past months we have experienced a Dust Storm in the tech landscape caused by an explosion of initiatives, launches and innovation in the space of Generative AI. The rapid pace of innovation has become overwhelming. With the launch of this bi-weekly “AI Dust Storm” series we aim to be your guide by providing the[…]

The fight for GenZ, retention tactics and publishers’ approach to GenerativeAI – Key learnings from DME 2023

More than 200 people from the world of publishing gathered this week at Digital Media Europe in Vienna to discuss best practices for building digital products and increasing digital revenues. We highlighted key learnings and cases brought by LADBible, Le Parisien, Die Zeit, Mediahuis and TikTok themselves. The fight for young audiences Speaking at the event,[…]

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