Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company. Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move[…]
Digital provides unprecedented opportunities to collect data on your successes and mishaps. Having quick and insightful access to your data is key. The publishing industry is set out to benefit from Big Data. But does Big Data lead to Big Insights? Data is typically stored in a variety of systems. Combining them into a central[…]
For digital publishing, the end-user product consists out of a combination of software technology and engaging content. Coding and copy creation need to be well aligned in order to assure a great user experience. Not only the content management systems or the front-end apps are important. A whole set of systems and solutions need to[…]
Reaching outstanding levels of user engagement on digital products on a continuous basis requires disciplined execution of a complex set of operational processes, which in themselves need to be flexible and open to change. Many traditional print publishers were used to work on 1 single product through 1 streamlined workflow. In the digital age, they[…]
The past 5 years, Apple has grown into the most valuable company in the world. They are the best case to illustrate how important design is for successful broad scale adoption of digital products. Even Google, initially a strong believer in functional design, has recently significantly invested in its “Material Design” initiative. Recent work from[…]
In order to effectively compete in the digital market, you need to put an adequate organizational structure in place. Executive Level The successful transformation of your business towards a digital player starts at the executive level. Every member of your executive team should be trained and informed about the latest digital evolutions. This is not[…]
Excellent publishers have defined a clear strategy to compete or grow in the digital arena. As the digital world is very rapidly evolving, your strategy needs to be agile. Successful companies first define a long-term strategic intent, and translate this into a set of short-term goals, which are being reviewed on a 6-month rolling horizon.[…]
To address the new challenges faced by publishers, we have put together a Framework of 7 Building Blocks that will help you to achieve Excellence in Digital Publishing. In the weeks to come we will discuss the complete series on our blog and on our new LinkedIn conversation group. In the next weeks we will inform you about each block of the[…]
