7 Building Blocks to Succeed in Digital Publishing – Part 7: Culture

Speed and innovation are key to digital business success. Your biggest challenge in achieving a successful digital transformation will be to change the fundamental behaviors and ways of doing things in your company.

Why is culture so important to a digital business in general? Digital business need strong entrepreneurial skills to take action and move things forward at every level of the organization. When the culture is strong, you can trust everyone to do the right thing and you need fewer processes. People can be independent and autonomous.

Excellent companies have strong leaders who live and promote the company culture. Reed Hastings, the CEO of Netflix, was one of the first CEOs to not only explicitly define his company’s high performance culture, but to share those values and behaviors with the public.

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Digital Publishing Framework: 7 Building Blocks to Succeed is a full series of 7 articles that present a new, comprehensive framework with 7 key building blocks for newspaper companies to achieve success in digital publishing.