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Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with Google providing answers directly in the search results list. Over the past few months, several outlets have reported declining search engine traffic in addition[…]
The Rise of Personalised News Aggregators The internet has evolved from a mostly static to a personalised experience. Machine learning and algorithms have personalised the web and news industry, leading to the emergence of personalised news aggregators. These aggregators compile and personalise news, but criticisms have emerged, challenging the foundation of news personalisation. This article[…]
How can news media startups develop sustainable business models? In a context where even well-funded companies such as Artifact and the Messenger have faced difficulties and were forced to close, many news companies are asking themselves this question. While some businesses, such as Semafor, are seemingly on the path to sustainability, the challenges of sustaining[…]
Last week, WAN-IFRA published their World Press Trends Report for 2023-2024. Based on the responses of 175 senior news executives from 60 countries, it puts a finger on the pulse of the industry. We’ve compiled the key learnings and insights from over 50 pages of detailed report to share with you. Publishers hold a more[…]
In the ever-evolving landscape of news and media, the journey from the early days of free online news content to the AI subscription models of today tells a compelling story of adaptation and innovation. This article dives into this journey, exploring the shifts that have reshaped how news is consumed and monetised in the digital[…]
2024 is set to host various media events worldwide, opening opportunities for learning and networking. We’ve curated a list of events that cater to a wide range of professionals in the news industry. Here’s a guide to some of the key media events in 2024 that you won’t want to miss. February The Audiencers Festival[…]
Today we’re exploring insights from the downfall of Artifact, how trust in UK Media is down, The Guardian raising record revenue in the US, Schibsted’s success with audio and how to fight news avoiders with positive news. Welcome to Twipe’s weekly news digest. 1. What do digital news platforms need to reach financial sustainability? Insights[…]
Introduction Monetising digital content has been a challenge for news publishers ever since the advent of the internet. New ventures find it particularly challenging to carve a space in an already competitive niche. In recent weeks, both Artifact and The Messenger have made headlines: Artifact will be shutting down at the end of February, while[…]