Whether you’re looking for a good read or want to make sure you’re not missing out the trends, it’s worth checking out these 5 titles. From algorithms and machine learning to a look inside Google Ventures’ unique five-day process for solving tough problems, we’ve picked our favorite business books, a must-read during the summer holidays:
Subtitle: How the Quest for the Ultimate Learning Machine Will Remake Our World
Author: Pedro Domingos
A groundbreaking book, The Master Algorithm is the essential guide for anyone and everyone wanting to understand not just how the revolution will happen, but how to be at its forefront.
Subtitle: How to Solve Big Problems and Test New Ideas in Just Five Days
Authors: Jake Knapp, Braden Kowitz, John Zeratsky
“Sprint offers a transformative formula for testing ideas that work, whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup
Entrepreneurship and Social Media
Subtitle: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awarenesss
Author: Gary Vaynerchuk
Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide.
Author: Andrew S. Grove
High Output Management is a practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work.
Subtitle: A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy —growth hacking— to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with testable, trackable and scalable tools. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Ryan Holiday explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.