Audio experiments, news startups and the digital shift: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest. This week, we take a look at stories from across the world of publishing and news tech, touching on topics like audio experimentation growth, news startups, digital news shifts and more. Read our top 5 stories of the week below.

1. Why publishers remain hopeful with audio in 2023

72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This is no surprise with 46% of Americans consuming spoken word content on a daily basis. We take a look at the latest developments from publishers with audio, exploring how podcasts continue to be successful despite declining new launches, how voice notes are becoming a medium and why Le Monde have taken audio articles to the next level.

Read the full article on our Future of News blog here.

2. “We want to be the destination”: Why NRC builds its own audio app

Talking of audio, Esther Kezia Thorpe and the Media Voices team released an article taking an in depth look at the NRC Audio app, presented at our 2022 Digital Growth Summit. The story is a particularly interesting one, with a legacy publisher managing to build a new, younger audience around a new product. The article takes a deep dive into the wider audio strategy of NRC and it presents plenty of hope for publishers wishing to experiment with audio.

Get the full story on WNIP here.

3. The biggest news media start-ups from the post 2000 era

Source: Press Gazette

Start-ups in the publishing industry have sprung up rapidly since the turn of the millennium. A big chunk of this is thanks to the development of digital. Press Gazette provide a comprehensive overview and analysis of the top 25 news start-ups since 2000, as well as a list of top start-ups that have since been bought out by legacy media. Some of the names on the list may take you by surprise!

Find the full list from Aisha Majid on Press Gazette here.

4. Counting print subscribers is easy. It’s time to bring that same precision to digital

Reporting print subscription numbers has been an easy task for publishers for many years. But counting digital raises many different questions and is seen as an altogether more difficult task. Should publishers bundle together ePaper and other digital access numbers? Should they remain separate? Are the results too easy to fiddle with? Dan Kennedy dives into the case data for What Works.

Read the full story on What Works from Northeastern University’s School of Journalism here.

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5. Newsrooms in the digital age: Are traditional news sections obsolete?

The majority of newsrooms now run a digital first operation. Digital has increased the opportunities for newsrooms with tools making experiments easier to run and audiences easier to monitor. With this in mind, is it time to change how we report the news? Dr Dietmar Schantin takes a look at the case of news sections, exploring if the form of traditional layouting still makes sense in digital.

Find the full story on INMA here.


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