Author: Carlo Prato
The latest updates from Twipe
Industry news
Organic Search Traffic Decline: Strategies for News Publishers
12 December 2024
Introduction While social media referral traffic has already been declining for years, search engines have always been a healthy traffic source for news publishers. However, this is set to change with…
Twipe Insights
Twipe Insights: Best of 2024
12 December 2024
The media landscape in 2024 has been marked by rapid transformation driven by technological innovation, evolving audience behaviors, and the persistent challenge of financial sustainability. This article highlights the most impactful…
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Industry news
What is the Fediverse? A guide for publishers and the uninitiated.
6 December 2024
Traditional social media, as most people know it, is extremely popular. It provides a convenient way for individuals to keep up with news, interact with others, and for publishers to share…
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Twipe Insights
Why news publishers should pay attention to Bluesky
5 December 2024
A new platform has entered the chat: Bluesky’s rapid rise presents news publishers with an opportunity to reach a new, engaged audience. With users flocking to the platform, especially those looking…
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Twipe Insights
Personalized newsletters boost subscriber retention by 2% for this Finnish publisher
14 November 2024
Hello & welcome, Over the past two years, newsrooms have run hundreds of experiments, testing and redefining how AI can enhance news production and delivery. We’ve recently updated our list of…
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