IPM: La Libre Belgique and La Dernière Heure
The WebApp, adapted to mobile devices, offers us new prospects for distributing the newspaper by freeing us from the constraints of app stores. – Olivier Goyens, Technical Chief Editor at IPM Group
Another successful NextGen story
Joining other European publishers in leveraging the NextGen format to increase readers, IPM upgraded La Libre Belgique and La Dernière Heure’s mobile offering to include NextGen apps for a more interactive reader experience.
A complete digital publishing suite
With this addition, IPM now benefits from Twipe’s complete Digital Publishing Suite. La Dernière Heure and La Libre Belgique’s daily newspapers are available as NextGen and Replica apps on mobile, tablet, and desktop, in addition to the Replica and NextGen WebApps.
The app for tablet also changed its format, going from a landscape layout to a new portrait layout. After one week, the adoption of this new app was already at more than 80% for both ePapers on iOS and Android.
Growing readers with NextGen
In just the first week after launch, an overall increase in use of the WebApp was already evident.
La Libre Belgique
- +25.8% page views
- +32% average session duration
La Dernière Heure
- +46.2% page views
- +42.3% average session duration
IPM is one of the largest players in the press industry in the French-speaking market in Belgium. Its two main media are La Libre Belgique, one of the major daily newspapers in Belgium, and La Dernière Heure, which is focused more on sports.