February 5, 2020

Luxemburger Wort

Reading Experience Tailored to your Subscribers Preferences

Luxemburger Wort migrated their mobile Apps and Webapp to Twipe’s Replica + NextGen platform in November 2019. The Replica solution is a 1:1 digital version of the print edition of the Luxemburger Wort while our NextGen solution allows to publish the same content in a mobile optimised experience. All in one app and with a completely automatised workflow.

Luxemburger Wort’s readers can choose between the classic ePaper view or the mobile optimised version with just one click, therefore increasing audience reach and reader engagement. The publication can be read “article by article”, by simply swiping, or it can be quickly navigated through the slider at the bottom of the screen to look for articles across sections. 

Replica ePaper

Using Twipe’s WebApp Touch technology, the ePaper can be delivered across all devices granting the same flawless reading experience. With high quality PDF reading, both in pinch-to-zoom mode and article lightboxes reproducing the brand design, this is an enhanced version of Luxemburger Wort printed newspapers.

NextGen Edition

Through this template-based technology Luxemburger Wort is able to automatically process their publication to be smartphone optimised. The templates are easy-to-read and easy-to-navigate, and the overall experience is enriched with image galleries and videos.

Business Results

In less than 3 months on our platform, we have witnessed a constant growth in the number of active users for Luxemburger. This is one of the key metrics to keep into consideration when measuring readers’ engagement and there is a direct correlation between the quality of your ePaper and the formation of a reading habit. Luxemburger Wort has created a product that is able to be consumed across platforms with minimum friction, thus resulting in increased usage and engagement from their readers.

Growth in number of active users for Luxemburger Wort

Interested in developing your own ePaper?

Get in touch with our expert team to find out more about Replica technology and how it can help you build a loyal digital audience.

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