Reading Experience Tailored to your Subscribers Preferences
Luxemburger Wort migrated their mobile Apps and Webapp to Twipe’s Replica + NextGen platform in November 2019. The Replica solution is a 1:1 digital version of the print edition of the Luxemburger Wort while our NextGen solution allows to publish the same content in a mobile optimised experience. All in one app and with a completely automatised workflow.
Luxemburger Wort’s readers can choose between the classic ePaper view or the mobile optimised version with just one click, therefore increasing audience reach and reader engagement. The publication can be read “article by article”, by simply swiping, or it can be quickly navigated through the slider at the bottom of the screen to look for articles across sections.
Using Twipe’s WebApp Touch technology, the ePaper can be delivered across all devices granting the same flawless reading experience . With high quality PDF reading, both in pinch-to-zoom mode and article lightboxes reproducing the brand design, this is an enhanced version of Luxemburger Wort printed newspapers.
In less than 3 months on our platform, we have witnessed a constant growth in the number of active users for Luxemburger. This is one of the key metrics to keep into consideration when measuring readers’ engagement and there is a direct correlation between the quality of your ePaper and the formation of a reading habit. Luxemburger Wort has created a product that is able to be consumed across platforms with minimum friction, thus resulting in increased usage and engagement from their readers.