Süddeutsche Zeitung (SZ), one of Germany’s most respected newspapers and home to more than 280,000 digital subscribers, has launched a fully revamped digital edition app, built in close partnership with Twipe.
With a long-standing reputation for journalistic excellence, Süddeutsche Zeitung sought a modern, flexible, and reader-centric platform to deepen engagement and support its long-term digital strategy. Together, SZ and Twipe co-developed a next-generation digital edition that enhances the daily reading experience while enabling new avenues for sustainable revenue growth.
A Collaborative Approach to Innovation
The new SZ digital edition app introduces a suite of co-developed features designed to provide a premium, intuitive experience for readers. Highlights include:
- Customizable edition kiosk that strengthens SZ’s brand presence
- Extended archive, article bookmarking, and powerful search for effortless content discovery
- A redesigned user interface focused on clarity, readability, and ease of use
- Enhanced paywall capabilities enabling flexible subscription offers and product upsells
- Integrated advertising placements within digital editions to diversify revenue
Strengthening a Growing Market Presence
The launch of Süddeutsche Zeitung’s new digital edition further reinforces Twipe’s role as a trusted technology partner in the German publishing landscape. Twipe already powers premium news and ePaper apps for leading publishers, including Frankfurter Zeitung, Aachener Zeitung, Stuttgarter Zeitung, and Kölner Stadt-Anzeiger, among others.
