Habit Formation Archives

The Complete Guide to Habit Formation for News Publishers

Team Twipe • November 16, 2023January 30, 2024

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era. For centuries, newspapers have been a part of daily routines, and as the way we consume news continues to change, it’s essential to understand[…]

Why newsletters are key for habit formation

Team Twipe • March 17, 2021November 17, 2023

As we have seen subscriptions rise during the pandemic, publishers are making greater use of email to retain existing subscribers and convert new subscribers. The shift towards email newsletters in the industry has been seismic. Earlier this week in a Clubhouse talk about newsletter personalisation, we heard that Belgian publisher Mediafin now sends 1 million[…]

Category: Habit Formation

The Complete Guide to Habit Formation for News Publishers

Why newsletters are key for habit formation

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