Category: Newsletter
The latest updates from Twipe
Industry news
OpenAI shares AI strategies for publishers
17 October 2024
OpenAI’s strategic insights for publishers Catch up: Last week, Varun Shetty, Head of Media Partnerships at OpenAI, shared strategic insights with news publishers at Twipe’s Digital Growth Summit. Here’s a recap of what…
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Twipe Insights
User-centered strategies & innovative approaches to combat news avoidance
2 October 2024
News and information in general are more accessible than ever. Despite this, many people choose to tune out. With nearly four in ten individuals avoiding the news and a 10% increase…
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Twipe Insights
The Washington Post experiments with flexible subscription options
19 September 2024
The Washington Post experiments with flexible subscription options The experiment: The Washington Post is trialing flexible subscription options—$4, $7, or even 10$ for a week’s access, depending on user characteristics such as…
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Twipe Insights
Why are so many journalists leaving newsrooms to go independent?
28 August 2024
Why are so many journalists leaving newsrooms to go independent? The long and short of it: Traditional media’s job market instability and journalists’ desire for more autonomy on the content they…
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Industry news
How Frankfurter Allgemeine Zeitung increased brand awareness among Millennials by 75%
25 July 2024
Learn the strategies behind their successful campaign, from engaging content to targeted discounts. Find out how to apply these lessons to attract younger audiences to your publication.
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