German ePaper growth

For our German-speaking friends, Die Zeitungen recently released a few fascinating results, which we recommend you read. For the non-German speakers, here are the highlights:

  • ePaper sales in Germany have grown by 27%
  • Digital ads have the same impact as print ads
  • Ads have more of an effect on people who read a newspaper in both digital and print formats

For more reading:

Mary-Katharine Phillips
Mary-Katharine Phillips
Media innovation analyst @ Twipe

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