Key takeaways from the Twipe Digital Growth Summit, lessons on gender representation from the FT, AI at Schibsted: Twipe’s Weekly News Digest

Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, who pays for news, building a culture of user research in the newsroom, and more. Read our top 5 stories of the week below.

1. How to Thrive in the Never Normal: Key Takeaways from the Digital Growth Summit 2023

On September 26th, Brussels was the place to be for media innovation as the 6th Twipe Digital Growth Summit (DGS) brought together global media innovators. Over 150 participants attended DGS 2023, featuring industry leaders, keynotes and hands-on sessions. At the conference, publishers discussed their challenges in the constantly evolving media world. One of the key topics discussed was attracting and involving audiences of all ages, from boomers to Generation Alpha.

To read the full article of takeaways, click here.

2. Reaching More women with news: lessons on gender representation from the FT

With only 29% of media coverage featuring women in 2015, it was clear that women were being neglected in the world of news reporting. The FT sought to reform this by founding FT Diversify to gear their reporting and sourcing to more diverse audiences. With much success, the FT now finds itself as a much more balanced publication.

To read the full article from DigitalContentNext, click here.

3. A one-stop-shop for AI in Schibsted

Schibsted is increasing its focus on AI. The Nordic outlet has long been a forward-thinker in the integration of technology into news but is now going a step further by merging its Schibsted Futures Lab and the AI Enablement program. This will create a one-stop-shop for the internal advancement of AI.

To read the full release from Schibsted, click here.

4. Who pays for news? Discounts lure in new subscribers but many cancel rather than pay more

A constant discussion amongst those who oversee news organizations is understanding who is willing to pay for news and how this is changing. A new report by the Reuters Institute points out how many customers are resistant to moving onto a full price after their trial finishes. While long-term news subscribers were most often older, wealthier males, a broad range of opportunity exists to capture areas outside of this.

To read the full release by Press Gazette, click here.

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5. Build a culture and practice of user research across the newsroom

Focusing on how to create a newsroom culture that listens to users and focuses on data-informed products, the Reynolds Journalism Institute looks at The Texas Tribune to understand how this can be accomplished. In their research, it is suggested best to immediately address the assumptions within the newsroom and to go beyond a simple survey. This allows publishers to truly understand the nuance of the information they get and to dive deeper into their users.

To read the full results, click here.


Nicolas Hall

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