Mediahuis partners with Twipe to grow digital editions

European media group Mediahuis and Twipe announce today that they have concluded a major partnership to grow the reading of their newspapers on digital devices. Through the partnership, Mediahuis will centralise the distribution of all digital newspapers on the Twipe Cloud Editions platform. Furthermore, the various Mediahuis’ brands will benefit from the unique digital analytics capabilities included in the Twipe platform. Finally, both partners intend to engage more closely into future collaboration and innovation projects.

“As we have been growing and consolidating over the past years, we currently distribute digital newspapers through a variety of solutions across the Mediahuis group,” explains Peter Soetens, MediahuisChief Digital Officer. “After careful research and selection, we are glad to start up a new long term collaboration with Twipe.” Over the coming months, the new partnership will see Twipe distribute the digital version of several of Mediahuis’ national and regional newspapers, across Belgium, The Netherlands, Luxembourg and Ireland

“We are thrilled to welcome Mediahuis as one of our key strategic partners at Twipe,” says Danny Lein, Founder & CEO of Twipe. “This new partnership is very special for us, as this year we celebrate our 10 year anniversary. We have a very special relationship with De Standaard, one of the flagship titles of Mediahuis, which has been at the roots of our company since the early days.” Besides the distribution of digital editions, Twipe and Mediahuis intend to closely work together on collaborative innovation projects.

The European media group Mediahuis was created in 2013 as a joint venture between Corelio and Concentra, two companies with a long history in Belgian publishing. Today, Mediahuis is a leading international multimedia company with a diversified portfolio and news brands such as Het Nieuwsblad and De Standaard in Belgium and NRC, De Telegraaf, Leeuwarder Courant and De Limburger in the Netherlands. In July 2019, Mediahuis took its first ambitious steps in the English-speaking market with the acquisition of the Irish media group Independent News & Media which was recently rebranded Mediahuis Ireland, publisher of titles including the Irish Independent, Sunday Independent and the Belfast Telegraph. In 2020, Mediahuis added Luxembourg to its list of geographical markets with the acquisition of Saint-Paul Luxembourg, Luxembourg‘s largest media group and publisher of the newspaper Luxemburger Wort.

Twipe is a Belgian mediatech company based in Leuven, Belgium. Twipe offers a state-of-the-art digital publishing and analytics SaaS platform, developed in close collaboration with leading newspapers across Europe. Every month, 15 million digital editions are accessed on the Twipe platform. Leading publishers like The TelegraphLe Monde and Ouest-France grow their subscription and reader revenues on the Twipe platform. Since February 2021, Twipe is active in the US, distributing digital editions for the 24 newspapers of the Advance Local media group.

Twipe’s innovation capability has been recognised by Google, which has granted funding from its Digital News Initiative fund three times already to Twipe. With JAMES, Your Digital Butler, Twipe invests heavily in machine learning and artificial intelligence technologies to form new reading habits and personalise reading lists.

Contacts Mediahuis                                         Contacts Twipe

Peter Soetens                                                   Danny Lein

Chief Digital Officer                                          Founder & CEO

peter.soetens@mediahuis.be                         danny.lein@twipemobile.com

Matthew Lynes
Media Innovation Analyst @ Twipe

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