Het Nieuwsblad, one of the largest Belgian newspapers, has launched important updates of its newspaper apps. Through the PromoSpot on the homescreen Het Nieuwsblad aims to promote its wide range of magazines and supplements . For readers, the PromoSpot offers immediate access to complimentary publications included in their newspaper subscription.
Fast access to a variety of complimentary publications
On top of the daily newspaper, subscribers of Het Nieuwsblad, receive a broad range of additional supplements and magazines. Every Saturday for instance a Lifestyle Magazine, a Football Special, a Jobs supplement and a Tips magazine are published. Customer research indicated that within the newspaper apps, these supplements were not visible enough for the reader.
“Thanks to this update we are able to promote our supplements and magazines even more. Our readers have an immediate and clear overview of the available publications. The new home screen guides our readers in an easy way through our newspaper and its extra content. With this new version the reading experience will increase significantly.” Says Dorine Hendrickx – Digital Marketing Manager at Het Nieuwsblad.
PromoSpot: flexible feature managed by the publisher
When implementing this new feature, a balance had to be found between the main use case of fast access to the daily newspaper and providing overview to the bundle of other publications to which the subscriber is entitled. Moreover, many of the supplements, which are typically included in the Saturday package, need to be available and quickly accessible for a longer period of time.
“The new PromoSpot feature allows Het Nieuwsblad to define in a flexible way which publications should be shown. Every item in the PromoSpot has a priority and an expiration time,” says Gilles Van Mol – Senior Project Manager at Twipe.