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The latest updates from Twipe
Twipe Insights
The true value of journalism, Mail+ digital subscription record, and DW's successful podcast launch
27 March 2025
1 TITLE Press Gazette, ‘Tough love’: Reuters Institute chief says news industry has ‘lost way’ with audiences Reuters Institute’s acting director, Mitali Mukherjee, warns that news publishers have lost audience trust,…
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Twipe Insights
7 Insights from the INMA Subscriptions Summit
20 March 2025
The INMA Media Subscriptions Summit gathered 300+ product, digital, and subscription professionals from the news media world in Amsterdam. From the rich three-day program, tons of notes, and takeaways, we distilled…
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Twipe Insights
The Power of Simplicity and Personalization in Subscription Growth: Aftenposten Case Study
20 March 2025
A recurring theme that stood out at this year’s INMA Media Subscriptions Summit was simple UX and effective personalization can drive subscription growth. Even in markets where audience sizes may be…
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Life at Twipe
Growth Stories: Simon’s Journey at Twipe
17 March 2025
What was your first role at Twipe, and how has your career evolved? I joined Twipe right after completing my Master’s in Computer Science, specializing in AI. My initial role placed…
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Twipe Insights
Zetland's Audio Strategy, AI at the BBC, and Le Monde's Subscription Page Redesign
12 March 2025
1 Audio Ignites Subscriptions: Zetland’s Winning Play Media Voices, Why human-first audio is pivotal to Zetland’s subscription success Zetland CEO Tav Klitgaard credits the publisher’s audio focus for driving subscriptions. Over…
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