How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

3 rules for a successful digital news product strategy

As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their digital products. As inspiration, we have three rules for a successful digital news product strategy. #1: Develop around your audience One of the key[…]

Learnings from KDD Conference 2018

The 24th annual ACM SIGKDD Conference on knowledge discovery and data mining, also known as the KDD conference, took place in London this year. Three members of team Twipe attended: Hannes Buseyne, Jasmien Lismont, and Joris Gielen. Hear from them what lessons they took away and what the highlights of this conference were. Jasmien Lismont,[…]

6 insights for your subscription strategy

  If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions Blueprint. At over 100 pages, the report is a deep dive into best practices and industry leaders in the world of subscriptions, including[…]

Top Uses of Big Data and AI in Media

World News Media Network (WNMN) has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. At Twipe, we believe in the importance of data-driven publishing, so it’s a good time to look at some of the most innovative uses of data in media. Robot[…]

EngageReaders wins WNMN’s Big Data & AI in Media Award for Predictive Analytics

EngageReaders, the digital editions analytics tool developed by Twipe, has received the global ‘Excellence in Predictive Analytics Award’ from the World News Media Network (WNMN). BIGGIE Awards WNMN has announced last Thursday the winners of its Big Data and AI in Media awards during the BIGGIE Awards Ceremony in New York. Twipe’s EngageReaders took the first[…]

How your digital edition can help your print edition

There are many reasons to support your digital edition; it increases the value of your product bundle, increases subscriber retention, and has a huge growth potential. But there is another reason that is sometimes overlooked: your digital edition can help your print edition succeed as well. Editions are at the core of our technology and[…]

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