Tag: analytics
The latest updates from Twipe
How publishers are leveraging ePaper reader insights with EngageReaders
25 November 2020
At Twipe all of our best product innovations are driven by a desire to solve specific challenges our publisher partners are facing. One such innovation is EngageReaders, our ePaper analytics tool,…
How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”
6 December 2018
Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced…
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3 rules for a successful digital news product strategy
7 November 2018
As we get closer to the end of the year, we know more and more publishers are planning their strategies for 2019. For many, this means a renewed focus on their…
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Learnings from KDD Conference 2018
5 October 2018
The 24th annual ACM SIGKDD Conference on knowledge discovery and data mining, also known as the KDD conference, took place in London this year. Three members of team Twipe attended: Hannes…
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What is machine learning?
19 June 2018
It’s important to make sure we’re all on the same page when it comes to AI, ML, and all the other important acronyms you hear in every conversation about the future…
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