Publishers are leveraging tools across the digital sphere to bring their digital strategy to the next level. We have handpicked some of the best-in-class ideas presented at the INMA Global Media Awards from AI reporting on regional football driving a 50% renewal rate to dispelling fake news on TikTok to reach Gen Z. Norwegian robots[…]
This week, Juan Señor, Jayant Sriram and Inês Bravo released their 2022/23 World Report on Innovation in Media. We have dived through to pick out some of the standout technologies to include in your future plans. NFTs and AI to become less futuristic “Publishers across the world are betting big on AI” write Señor,[…]
Newsrooms are quickly becoming the drivers of change and innovation for publishers. Recognising the potential behind technology has given newsrooms the chance to automate and innovate. They can now give greater attention to their content. As we heard from Tommi Heikkonen of Fiare at the WAN-IFRA Newsroom Summit, it is a positive publishing shift that[…]
77% of publishing executives told WAN-IFRA and Schickler that AI will be important for the success of their business in 2024. But, nearly 50% of the same cohort said they had not yet explored any AI technology. Many cited internal challenges such as a lack of resources as key reasons for this. For publishers wishing[…]
AI is no longer a stranger to newspaper publishers. The second edition of the JournalismAI festival last week highlighted interesting developments of the use of AI across publishing. From automating newsroom tasks to increasing subscription bases, AI technologies are starting to prove their worth. The Business Case of AI Anita Zielina of Newmark Journalism School[…]
In Reuters predictions published this January, 69% of media leaders and publishers bet on AI as the most important enabling technology for the future of journalism. Publishers see AI as a way of delivering more personalised experiences and improving production efficiency. Automated recommendations, better commercial proposals and newsroom automation were the 3 most important uses[…]
Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]
Last week, we were invited to speak at ConTech in London, a conference on ‘transforming content through data science, AI and emerging technologies’. The focus on case studies was high, and the conference creates as such an opportunity to learn what’s out there and how to start. The following statement by Freddie Quek from Solera[…]