Tag: automation

3 types of newsletter every publisher should experiment with

Matthew Lynes •

69% of publishers identify newsletters as an area where they will be putting more resources in 2023. According to WAN-IFRA, 50% of publishers already offer between 1-5 newsletters, with the other 50% offering significant amounts more. Many reasons have been attributed to the success of newsletters in recent years such as harvesting user data and[…]

5 findings from launching 10 personalised newsletters across Finland

Matthew Lynes •

Finnish publisher Mediatalo Keskisuomalainen realised newsletters were an underutilised strategic tool. So, they decided to reinvent their newsletter strategy with automation and personalisation. In our latest Future of News webinar, we heard from Mediatalo Keskisuomalainen’s Data Manager Johannes Niemeläinen about their refreshed newsletter strategy. 1. Why automated and personalised newsletters Newsletters were used across the[…]

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