The INMA Big Data for Media Week in London showcased best case examples of data driven success in the media industry. With speakers from BBC, The Telegraph, Financial Times, Google, The New York Times, Schibsted, The Washington Post and many others, the participants visited various media companies across London and attended podium discussions. We look[…]
Numerous publishers and broadcasters are working on virtual reality or augmented reality platforms. While most are still only in an experimental phase and are trying to understand what virtual reality could mean for their business, The New York Times has already put substantial resources on this topic. And with the acquisition of Oculus in 2014,[…]
For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications, newsrooms around the world are realizing that the new places to reach the readers are the messaging apps. The more forward-thinking newsrooms understand that[…]
Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]
