Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news audio listening would plummet as globally people suddenly stopped commuting. However we have seen some good news for audio, including research from GlobalWebIndex that[…]
There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This report looks at the 15 year old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas that we think[…]
Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]
In our “Business of Audio” series, we have explored topics that have been commonly overlooked in the audio discussion, such as how audio is more than just podcasts and why we cannot forget the monetisation aspect. However there is another topic that does not always get the airtime it deserves: how audio is developing outside[…]
In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often this conversation on audio for news has been dominated by podcasts however, with the revenue model for smart speakers ignored. Inspired by a[…]
In the second article for our “Business of Audio” series, we are taking a look at the changing business model for podcasts. Following in the footsteps of many publishers who are focusing on a “pivot to paid” this year, some podcasts are also offering subscriber-only, or early access, to podcasts. We examine this shift, the[…]
We all know audio has been growing in importance for publishers in recent years, but this growth has been seen most heavily in the US and other English-speaking countries. This year we expect to see European publishers catch up with their Anglophone peers. That’s why we are launching the first of our dedicated series on[…]