Why publishers remain hopeful with audio in 2023

72% of publishers plan to invest in audio in 2023 as a new way to engage subscribers and attract new users. This continued focus on audio is no surprise when diving into the latest statistics in the 2023 BeyondWords 2023 Audio Engagement Report. 46% of Americans consumed spoken word content on a daily basis in[…]

Audio articles: the next frontier in edition strategies

For close to a decade at Twipe we have been advocates for edition-based publishing strategies. We have defined what an edition is in today’s world, explored how digital editions help create new reader habits, and learned from successful launches of new edition products. Recently we have also started to explore the role audio plays in[…]

Surprising opportunities for news audio despite the pandemic

Coronavirus has impacted news media across the spectrum, from declining advertising revenue to changing news audience habits. In the early days of the crisis, there was an immediate fear that news audio listening would plummet as globally people suddenly stopped commuting. However we have seen some good news for audio, including research from GlobalWebIndex that[…]

News Podcasts and the Opportunities for Publishers

There’s no better way to wrap up our “Business of Audio” series for 2019 than digging into the latest report from Retuers on news podcasts and the opportunities for publishers. This report looks at the 15 year old phenomenon that is suddenly a ‘hot topic’ in the publishing industry, addressing two areas that we think[…]

GEN Summit 2019: monetising audio, building direct relationships, and emerging tech

Over three days in sunny Athens, the Global Editors Network gathered a large group of innovators in the media industry, coming from the commercial, editorial, and technology spheres. With this diverse group at GEN Summit, three main conversations emerged: determining how we can monetise audio efforts, the importance of building direct relationships with readers, and[…]

How European publishers are building habits with audio

In our “Business of Audio” series, we have explored topics that have been commonly overlooked in the audio discussion, such as how audio is more than just podcasts and why we cannot forget the monetisation aspect. However there is another topic that does not always get the airtime it deserves: how audio is developing outside[…]

Should publishers be investing in news content for smart speakers today?

In our business of audio series this year, we’re exploring how publishers can monetise their audio content, whether it be longform podcasts, news briefs for smart speakers, or something in between. Often this conversation on audio for news has been dominated by podcasts however, with the revenue model for smart speakers ignored. Inspired by a[…]

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