Key Takeaways from the Mather Economics Symposium 2021

In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]

Why it must always be Day One for newspapers

This week we had the final webinar for the year in our Future of News series. With attendees coming from 25 different countries, we were able to have a truly international discussion on what Day One means for legacy news organisations. We were joined on stage by three leading CEOs, Nykia Wright from Chicago Sun-Times,[…]

Changing hearts and minds: advice for cultural change in legacy news organisations

For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]

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