Tag: Digital Challenges
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Twipe Insights
What your paywall strategy is missing
16 January 2025
With ad revenues continuing to decline, publishers are focusing on reader revenue to stay competitive. Paywalls are a crucial tool for acquiring new subscribers, but the traditional, one-size-fits-all model is no longer…
The big changes for publishers in 2019 so far
13 August 2019
As summer winds down, planning for the rest of 2019 and beyond is heating up. Here are five key changes that 2019 has brought, to keep in mind as you do…
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6 insights for your subscription strategy
8 May 2018
If you weren’t able to attend INMA’s sold-out Media Subscriptions Summit last month, you can still benefit from the learnings thanks to the release of their new report, The Media Subscriptions…
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3 lessons from The New York Times' digital subscription machine
7 February 2018
With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5…
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Industry news
Facebook experiments with paid news stories in its feed
25 October 2017
This week Facebook began experimenting with moving all non-promoted posts out of its primary feed into a secondary feed called the “Explore feed”. Affected publishers have reported up to 80% drop…
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