Tag: New York Times
The latest updates from Twipe
Reaching a younger news audience
3 April 2018
Do young people read the news? American publishers have seen an increase in subscriptions from millennials, thanks in part to the “Trump bump” which saw the proportion of people aged 18-24…
Getting in your readers' daily routines
27 February 2018
We all know the importance of being part of your readers’ daily routines, but how exactly can you develop such a habit-forming product? Nir Eyal’s hook canvas from his book “Hooked” is…
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3 lessons from The New York Times' digital subscription machine
7 February 2018
With The New York Times doubling down on its subscription push, it is time to take a look at their digital subscription machine, to see how they plan to grow from 2.5…
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Audio: best practices for a new frontier
30 January 2018
58% of publishers are planning to focus more on podcasts and content for voice activated speakers in 2018, and with 42% of smart speaker owners describing the device as “essential” to their everyday…
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4 guiding principles for your push notification strategy
11 January 2018
One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app…
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