Last week, FT Strategies and Google News Initiative (GNI) invited over 150 news media executives to London on an exclusive summit discussing News In The Digital Age. Our team was there as well. Thank you, FT Strategies for the invite. From the rich agenda involving more than 30 speakers over 12 panel discussion, 6 key[…]
In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]
For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]
It is not often that the global news industry faces the same challenge as it does today with the Coronavirus pandemic. In our latest webinar in our Future of News series, a discussion on the status of work from home was sparked. With a very global audience, publishers came from 27 different countries, there was[…]