6 learnings from the FT Strategies Summit

Last week, FT Strategies and Google News Initiative (GNI) invited over 150 news media executives to London on an exclusive summit discussing News In The Digital Age. Our team was there as well. Thank you, FT Strategies for the invite. From the rich agenda involving more than 30 speakers over 12 panel discussion, 6 key[…]

Key Takeaways from the Mather Economics Symposium 2021

In the 3 day symposium, Mather Economics tackled the topic of “Subscriber Lifecycle Management”. This is a further endorsement to the growth in importance of subscribers for publishers. We selected some of the most noteworthy cases from McClatchy, Mediahuis, Gannett, and The Economist looking at the topics of culture, customer centricity, technology, and subscription strategy.[…]

Changing hearts and minds: advice for cultural change in legacy news organisations

For something a bit different this week, we are giving a new report from Reuters on culture change a careful look. In this report, Lucy Kueng argues that the difference in digital transformation success in legacy media organisations is not due to strategy, as many have similar strategies, but instead in the translation of strategy[…]

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