Tag: Push Notifications
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Industry news
3 findings from experiments with triggers via push notification, website and email
14 July 2022
Getting subscribers to interact with content can be a perilous battle. To avoid subscribers churning, becoming zombies or worst of all unsubscribing, publishers are turning to triggers. Our data and experiments…
Industry news
The importance of mobile and how it is shaping the news publishing industry
30 June 2022
Despite a small decline in usage, mobile is the dominant device for news access consumption. Since the launch of the first smartphones in the late 90s and the first iPhone in…
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How news push notification strategies have matured in 2020
29 July 2020
The recent Reuters Digital News Report found that the use of push notifications for news has been growing in recent years. With more and more alerts on readers’ lockscreens, how are…
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Increasing loyalty and building habits with push notifications
24 April 2019
2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their…
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4 guiding principles for your push notification strategy
11 January 2018
One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app…
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