4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Push notifications: the highway to readers’ attention

Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]

NYTimes, The Guardian, BuzzFeed and WSJ approach on Push Notifications

As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent updates of The New York Times, let’s have a look at their strategy for push alerts and how other publishers like The Guardian, BuzzFeed[…]

Push notifications – A good lesson from New York Times

For a very long time, news publishers have considered push notifications way too intrusive to be used on a regular basis. Today, there is no doubt regarding the power of push notifications to generate instant traffic to your app. 88% more app launches In the last couple of years, it has been proven that push[…]

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