Increasing loyalty and building habits with push notifications

2018 saw Facebook change its newsfeed algorithm, and while the results weren’t as catastrophic as some feared, it did make publishers realise they needed to be building direct relationships with their readers. Publishers today are looking for tools they can use to both increase loyalty and build habits — something push notifications do particularly well.[…]

4 guiding principles for your push notification strategy

One of the key ways to grow your ePaper is to send a daily push notification to readers. Urban Airship found that publishers sending at least one notification every day have app retention rates more than twice as high as those for publishers that don’t. Twipe’s own research has found that engaging with your readers in[…]

Push notifications: the highway to readers’ attention

Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being 88% more engaged with a nearly 3x higher retention rate. Second, enabling push notifications is an act of trust that comes with a great[…]

NYTimes, The Guardian, BuzzFeed and WSJ approach on Push Notifications

As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent updates of The New York Times, let’s have a look at their strategy for push alerts and how other publishers like The Guardian, BuzzFeed[…]

Facebook launches Notify, a new competitor for news media

2016 promises to become “The Year of the Push Notification”. Today Facebook launches Notify, a new app that allows to receive personalized news and media notifications on iOS. After the launch of Instant Articles earlier this year, this is the next move of Facebook in the news media space. The New York Times has established in[…]

Push notifications – A good lesson from New York Times

For a very long time, news publishers have considered push notifications way too intrusive to be used on a regular basis. Today, there is no doubt regarding the power of push notifications to generate instant traffic to your app. 88% more app launches In the last couple of years, it has been proven that push[…]

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