Habit Forming News Products

In the latest chapter of our Reinventing Digital Editions research series, we bring an essential understanding of habit formation for news consumption on digital platforms. Forming habits and recurring behaviour are key underlying drivers for publishers to build a sustainable subscription business. Through interviews with leaders of habit-formation at The New York Times, Schibsted, The[…]

Defining news habits in the digital age

At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent the past few months interviewing leaders of newspapers with strong habit formation strategies which we will share in an upcoming research report. Subscribe now[…]

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