2021 is the year of subscriptions, and other learnings from Reuters’ latest report

In an annual survey of news leaders, the Reuters Institute for the Study of Journalism predicts the trends and changes the media industry will see in the new year. This year’s report is once again full of valuable insights and is definitely well worth a read (full report here). Join us today as we explore[…]

Your reading list to start 2021 off right

With hopefully a better 2021 starting tomorrow, we have gathered 5 top performing articles of 2020 that can help better inform your news product strategy going forward. Join us as we learn from leading publishers and tech giants alike. #1 Learn from successful news innovation projects While there may be different unique contexts or local[…]

5 graphs that will impact your digital strategy – Reuters Digital News Report 2020

Hot off the presses this week is the latest Digital News Report from Reuters, with insights from across the globe for publishers. Based on a survey of 80,000 digital news consumers in 40 markets, the 112-page report is full of actionable findings. We’ve boiled down the findings to the 5 key graphs that should shape[…]

Habit Forming News Products

In the latest chapter of our Reinventing Digital Editions research series, we bring an essential understanding of habit formation for news consumption on digital platforms. Forming habits and recurring behaviour are key underlying drivers for publishers to build a sustainable subscription business. Through interviews with leaders of habit-formation at The New York Times, Schibsted, The[…]

Defining news habits in the digital age

At the “Digital Growth Summit” we learned that succeeding with habit formation requires organisational change, a deeper understanding of readers, and continuous experimentation. To elaborate on these learnings we have spent the past few months interviewing leaders of newspapers with strong habit formation strategies which we will share in an upcoming research report. Subscribe now[…]

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