We compiled a list of digital only editions that stand out. Editions are the center of publishers’ businesses and play a crucial role in keeping core readers engaged. We are a believer in the power of digital editions. In an environment where new products are critical to capture engagement, editions create habits for readers. Get inspired by excellent[…]
The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified the 6 common factors that industry leaders such as BILD, The Economist, De Correspondent, SüdDeutsche Zeitung, The Times or Le Monde counted on when building[…]
Last year The Economist decided to invest significantly in social media. One year later Denise Law, Community Editor at The Economist analyses the results and shares with us eight lessons they learned from that experience. The Economist started by expanding the social media team from 2 to 10 people. The main objective of that investment[…]