How The Guardian plans to reach one million paying members

One million paying members by April 2019–that’s the ambitious plan from The Guardian. The perennial question of how to fund quality journalism has seen a few new answers in recent memory, with membership programs as one potentially successful solution.The Guardian hopes to tap into this, with their membership plan as a core component of their[…]

Understand your audience for better monetization

Publishers have begun to realize that “traditional” digital content monetization approaches are under pressure. This is due to various economic, social and technological factors within and outside the publishing industry. Therefore, the key to successfully monetize their content is to experiment with different models and constantly evolve. One way or another – new differentiated approaches[…]

NYTimes, The Guardian, BuzzFeed and WSJ approach on Push Notifications

As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent updates of The New York Times, let’s have a look at their strategy for push alerts and how other publishers like The Guardian, BuzzFeed[…]

‘Journalists today not only need analytics, but they want analytics’

Over the past few years, news organizations all over the world have increased their use of analytics. Which can be understood as systematic analysis of quantitative data on various aspects of audience behavior aimed at growing audiences, increasing engagement, and improving newsroom workflows. Still, most of publishers struggle to understand and tailor all audience data[…]

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