The Times Archives

JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Team Twipe • September 5, 2019January 30, 2024

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the[…]

How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”

Team Twipe • December 6, 2018November 17, 2023

Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced as a recipient of Google DNI funding, we’ve heard a lot of interest in the industry about our collaborative project with The Times &[…]

What you can learn from The Times, Mittmedia, and Le Monde

Team Twipe • October 17, 2018January 29, 2021

It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles prompted them to subscribe. This week we have lessons from three innovative publishers: The Times & The Sunday Times, Mittmedia, and Le Monde. (Hear the leaders of these[…]

Trends in Digital Publishing: Summer 2017

Team Twipe • August 3, 2017January 29, 2021

Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, digital publishing trends 2017, and the newest developments at Twipe. Read Now

6 common factors in the strategy of successful European publishers

Team Twipe • February 2, 2017August 31, 2017

The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified the 6 common factors that industry leaders such as BILD, The Economist, De Correspondent, SüdDeutsche Zeitung, The Times or Le Monde counted on when building[…]

Digital growth challenges for European publishers

Team Twipe • October 27, 2016August 31, 2017

Summary of CEO Panel Session, September 29th, 2016 Four weeks ago publishers from France, the UK, Germany, the Netherlands, Luxemburg and Belgium came together for the “Digital Growth Conference” in Leuven. Please find below a brief summary. Contact us if you would like to receive more information or presentations. Digital success through extreme focus on[…]

5 tips for digital publishing success from The Times Digital

Danny Lein • October 29, 2015August 31, 2017

World renowned, premium British brand, The Times is the no 1 daily title reaching the UK`s Business Elite. The brand is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. With a history of more than 200 years, The Times now has more than 1.6 million readers per day, across all platforms.[…]

Trends in Digital Publishing 2 is out

Danny Lein • October 27, 2015August 31, 2017

Think Different The second edition of the Trends in Digital Publishing Magazine covers the topic of start-ups in the media industry. Undoubtedly, we are currently living in a period of unprecedented change and disruption. We see many successful start-ups that trigger the disruption and benefit from the new opportunities. From Zero to One But why are so[…]

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