Tag: The Times
The latest updates from Twipe
Industry news
JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers
5 September 2019
Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…
How The Times is achieving hyper-personalisation with “JAMES, Your Digital Butler”
6 December 2018
Last week Jasmien Lismont, Project Manager and Data Scientist at Twipe, presented the first insights from the “JAMES, your digital butler” project at ConTech in London. In the year since it was announced…
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What you can learn from The Times, Mittmedia, and Le Monde
17 October 2018
It’s something all publishers are grappling with: how to best optimize your paywall strategy? After all, 47% of new subscribers report that running out of free articles prompted them to subscribe.…
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Trends in Digital Publishing
Trends in Digital Publishing: Summer 2017
3 August 2017
Get inspiration for your 2018 strategy: in this summer edition, we’ve compiled top stories in the digital publishing industry. Join us for an update on best practices, digital publishing trends 2017,…
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Industry news
6 common factors in the strategy of successful European publishers
2 February 2017
The Media Briefing released a report last week containing 15 Case Studies of European publishers who have successfully implemented paid content strategies. We did a careful analysis of the report and identified…
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