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Last year The Economist decided to invest significantly in social media. One year later Denise Law, Community Editor at The Economist analyses the results and shares with us eight lessons they learned from that experience. The Economist started by expanding the social media team from 2 to 10 people. The main objective of that investment[…]
Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have identified 3 distinct types of editorial analytics. Going from Rudimentary, through Generic, to Editorial Analytics, we have learned that each newsroom needs a set[…]
For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications, newsrooms around the world are realizing that the new places to reach the readers are the messaging apps. The more forward-thinking newsrooms understand that[…]
With worldwide sales of daily print newspapers and magazines continuing to fall, publishers are pursuing different strategies for the transition to online business models. Still, the transition remains anything but straightforward. Returns from digital advertising have been falling for years and made worse by lower rates on mobile. But in general, only a few specialist[…]
6 instances when the Financial Times, Wall Street Journal, The Times and other newspapers ditched their paywall and when you should too
Today’s digital press continues to experiment and struggle with news monetization. But when something that previously cost money becomes free, different questions arise: what made it not-free to begin with, why is it free now, and why isn’t it always free? When and why do publishers circulate news “freely” and what do such moments[…]
As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent updates of The New York Times, let’s have a look at their strategy for push alerts and how other publishers like The Guardian, BuzzFeed[…]
Medium has updated its business strategy by implementing monetization options and has announced Medium for Publishers. The new platform is designed to empower publishers and bloggers across the world by offering them a new set of tools to promote and monetize their content. “We want to make it even easier for publications to do what[…]
One year ago, Facebook started to prioritise publisher’s content and video when they announced Instant Article. Last week, Facebook reported to show more posts from friends and family over content coming from Pages. Should businesses and publishers that rely on Facebook for customer engagement and referral traffic be worried? The new changes to the feed[…]