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Four years ago Svenska Dagbladet was facing decreasing circulation, no digital revenue and dwindling readership. It has since done a full turnaround. Fredric Káren, then new editor-in-chief, had to do something radical in order to make the paper successful again. At the SXSW festival in Austin, Texas, he explained how he made this happen and transformed[…]
In 2010 The Times decided to bring their website content fully behind a hard paywall. While the paywall has undoubtedly limited their reach, traffic isn’t the only measure of success for a strong brand like The Times. With the reputation of The Times they are allowed to have a different business model than many of[…]
“Newsbots will contribute more than 90 percent of written articles within 15 years”, Kristian Hammond, CTO and cofounder of Narrative Science. From Associated Press and NPR to the LA Times and the Washington Post, automated reporting with news-writing bots has seen a stark rise in the past year. Those news-writing bots require high-quality data and the algorithms[…]
The INMA Big Data for Media Week in London showcased best case examples of data driven success in the media industry. With speakers from BBC, The Telegraph, Financial Times, Google, The New York Times, Schibsted, The Washington Post and many others, the participants visited various media companies across London and attended podium discussions. We look[…]
Amedia can look back on a big success story. The regional media company’s title now have a reach of 1.3 million, which amounts to a quarter of the Norwegian population. Amedia was able to do this with a 3 stage strategy: Converting existing paper subscribers to digital Encouraging non-subscribers to register for a log-in Move users[…]
Misleading, fake and hysterical news headlines have eroded the trust in media; now at an all time low. Publishers are working on various ways to regain that trust and fix a broken media system. Lara Setrakian, founder and CEO of News Deeply, a media and technology company dedicated to providing thorough analysis of global issues, has years of experience in in-depth[…]
Fake news has less impact than previously thought according to a report by economists Hunt Allcott of New York University and Matthew Gentzkow of Stanford, on “Social Media and Fake News in the 2016 Election“. Evidence shows that: 62 percent of US adults get news on social media according to a Pew study fake news[…]
Interesting and challenging analysis from Esther Kezia Harding about the possible flaws in subscription models of newspapers. Will Blendle or Medium.com be able to become the Netflix of paid content? Or will newspapers themselves be able to keep strong subscription footholds in the digital age? According to a poll done by The Media Briefing, most people[…]