Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing, such as the Philadelphia Inquirer’s new campaign, America’s new print-only newspaper, and more. Read our top 5 stories of the week below.
1. 10 Ways Journalists Use AI Tools in the Newsroom
Many industries use Artificial Intelligence to increase productivity; news organisations are no exception. Companies are creating digital figures like JAMES (Twipe) and Klara Indernach (Express.de) to mix the computational abilities of AI with human creativity. These tools make tasks easier and offer chances for personalised reader engagement, rigorous fact-checking, and interactive content creation. This article has a look at how AI is used in the newsroom.
To read the full article, click here.
2. ‘Collaboration over competition’ is the way forward for public interest media
In an effort to leave news ecosystems stronger and more resilient, to Report for the World (RFW) is advocating for closer collaboration amongst media groups in order to aid newsrooms. With a variety of challenges facing the news industry, it is important, now more than ever, to look towards peers to see how they have managed to achieve success.
To read the full dive from Journalism.co.uk, click here.
3. Major news publishers block the bots as ChatGPT starts taking live news
With the big jump that ChatGPT Plus has allowed users to access information from beyond September 2021 and with the AI now allowing for access to the internet, it has become a larger challenge for news publishers. As a result, more and more publishers are blocking the crawling of AI programmes. The discussion surrounding how this is being navigated by publishers and AI companies is thought-provoking.
To read the full article from Press Gazette, click here.
4. America’s new print-only newspaper reinvents the art of reading slowly
Launched recently in the style of a 19th-century newspaper, County Highway has come out as a blast-from-the-past that looks to capture the attention of a niche audience. The publication will focus mainly on the US and will be published every two months. In the push for the digital age, this comes as a way to offer an interested audience many of the features of yesteryear newspapers that have faded over time, such as stories from serialised books.
To read the full article from The Guardian, click here.
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5. Philadelphia Inquirer launches 7-figure ad campaign to lure millennials
In an effort to capture the audience with the greatest potential, the Philadelphia Inquirer is going all out with an enormous ad campaign focusing on the unique offerings of Philadelphia. With the support of the local community and the five major Philadelphia sports teams, the campaign is off to a warm embrace. Hearing from CEO Lisa Hughes, we hear much of the insight beyond the campaign.
To read the full article from Sara Fischer at Axios, click here.
