This week’s Twipe Weekly Publishing News Digest takes a look at stories from across the world of publishing and news tech, touching on topics like 6 media trends to follow, sustainability reporting at Axel Springer, “more honest” articles at Semafor and more. Read our top 5 stories of the week below.
1. “The future of media is not about digital transformation, but about transformation of digital”
Over 100 media innovators and 18 speakers joined us in London and online to discuss key technology trends impacting the news industry today, tomorrow and in the longer term. We’ve summarised the key themes of the Twipe Digital Growth Summit 2022 to help you understand 6 big news technology trends.
You can read or listen to the full article here.
2. Apple announces more ads coming to the App Store starting next week
Apple have jumped on the recent ad-bump as we mentioned in recent weeks, and last week in an email sent to developers, the tech giant announced that app-related ads will start to appear in the App Store’s main “Today” tab and in the “You Might Also Like” section. The move will be present in all countries bar China from 25th October.
Learn more from Joe Rossignol on MacRumours.
3. Axel Springer presents Sustainability Report 2021
Axel Springer have been one of the market-leaders in sustainable publishing, releasing environmental reports since 1994. The publisher has a climate strategy aiming to reach net-zero by 2045 and climate neutrality by 2024. The report shows some good progress and can act as a good source of inspiration for publishers as countries across the world look to increase their climate awareness.
See the full report and more details on Axel Springer‘s climate goals here.
4. The Media And The Metaverse
Building on her recent podcast exploring the topic, Charlotte Henry has explored the potential of “The Media And The Metaverse” in The Addition by looking at research from Enders Analysis. The article has a particular focus on ads being the gateway for mainstream consumers to be drawn into the idea of the Metaverse.
Read the full piece here.
5. The media startup Semafor launches with a “more honest” article format and lots of global ambition
Following the high-profile resignations of Ben Smith from The New York Times and Justin Smith from Bloomberg, there has been a lot of focus on their new venture “Semafor“. The news startup, launched last week, has set out with the ambitious goal of rebuilding trust in journalism and revolutionising articles. Sarah Scire from Nieman Lab has covered the launch. Find her piece covering the launch here.