Making Your Reader Funnel a Success in 2024 and Beyond: A blueprint from the INMA Media Subscription Summit  

The February 2024 INMA Media Subscriptions Summit in New York was a pivotal gathering for the news media industry, drawing 282 professionals from 35 countries. In its seventh year, this event emphasised the evolving dynamics of journalism and news brands through an agenda that included a mix of keynote addresses, interactive sessions, and networking opportunities.[…]

5 Lessons from the INMA Media Subscription Summit

The INMA Subscription Summit in Stockholm brought together 355 attendees from 171 media companies in 34 countries to discuss the future of the news media industry and how to increase subscription revenue. The gathering felt like a family reunion meant to share insights, best practices and success stories from newspaper publishers. From the many insightful[…]


5 Takeaways from INMA Media Innovation Conference

This week 300 news executives gathered in Copenhagen for the INMA Media Innovation Conference. Held in the historic printing facility of JP/Politikens, this event has been a refreshing in-person celebration of our industry and it felt like a long due family gathering. From the many insightful speeches, cases and individual conversations, we have synthesised our key[…]

French newspaper 20 Minutes chooses the Twipe digital edition distribution platform

20 Minutes, the number 1 French news brand with 4,4 million daily readers, launches its digital editions on the Twipe Cloud Editions Platform. This will give the 20 Minutes readers immediate access to the digital editions on smartphones, tablets and desktop computers. The launch broadens the distribution of 20 Minutes and will allow to connect directly with its readership. We are excited by the quality and[…]

Edition-based publishing: How to bring a successful model into the digital age

In the past few years we have witnessed a return to edition-based publishing in the industry, whether it be through reinvesting in existing digital editions, getting out of the breaking news game all together (like The Times and The Sunday Times), or through creating new digital-only editions. The power of an edition has endured at[…]

Team Learning at Twipe – 2019

At Twipe we recognise the importance of stepping out of the everyday routine to align on our future priorities . That is why we recently spent three days at Le Moulin de Denée to strengthen the team’s bonds, to align with the company’s vision and to share exciting ideas. We started on Wednesday with a[…]

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