Insights

Twipe Insights

Welcome to Twipe Insights. Each week, we analyze key trends, dissect case studies, and keep you up-to-date on what’s shaping the future of news.

We also run events to share industry knowledge with the wider publishing commmunity.

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Insights News Events Research Papers

News

The latest updates from Twipe

Industry news This is how the New York Times and BuzzFeed use Editorial Analytics

18 August 2016

Not more than a couple of months ago we looked at the ‘Editorial analytics: How news media are developing and using audience data and metrics’ Reuters Report where the authors have… Read more

News bots - Messaging is the new medium

11 August 2016

For the news industry, the old saying “the medium is the message” has transformed in “messaging is the new medium”. With an overwhelmed audience by the multitude of apps and notifications,… Read more

Industry news BILDplus doubles its subscribers in a fully growing German digital news market

4 August 2016

With worldwide sales of daily print newspapers and magazines continuing to fall, publishers are pursuing different strategies for the transition to online business models. Still, the transition remains anything but straightforward.… Read more

Industry news 6 instances when the Financial Times, Wall Street Journal, The Times and other newspapers ditched their paywall and when you should too

28 July 2016

Today’s digital press continues to experiment and struggle with news monetization. But when something that previously cost money becomes free, different questions arise: what made it not-free to begin with,… Read more

Industry news NYTimes, The Guardian, BuzzFeed and WSJ approach on Push Notifications

20 July 2016

As we’ve already learned last year, sending the right push notification at the right moment is one of the biggest challenges of today’s newsrooms. With an eye on the most recent… Read more

Upcoming Events

See our events for the coming months.

15 October 2026

Digital Growth Summit

Digital Growth Summit 2026 Join over 140 media professionals in Leuven for a day of inspiring case studies, networking, and hands-on workshops.

Learn more

Events

Events hosted by Twipe

14 October 2025

Digital Growth Summit

Twipe Digital Growth Summit 2025 Join over 140 media professionals in Stuttgart for a day of inspiring case studies, networking, and hands-on workshops.

20 May 2025

AI Frontrunners Webinar

In conversation with Miso AI's CEO & Co-Founder On May 20th, join Lucky Gunasekara, CEO and Co-founder of Miso, and Danny Lein, CEO of Twipe, for a forward-looking conversation on how AI is reshaping the future of news—and what…

25 March 2025

AI Frontrunners Webinar

In conversation with Ringier's Chief Digital Officer Join Sandro and Danny in an exclusive webinar discussing the key takeaways from the AI Study Tour and Ringier’s experiments with AI in the first installment of our AI Frontrunners in News webinar series.

Research Papers

Twipe's original research reports about trends in the news industry

Research Papers Digital-Only Editions

19 April 2018

Download the report In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent,…

Research Papers Reader Insights

22 November 2018

Download the report At Twipe we fundamentally believe in the power of editions, which is why all of our research and innovation is focused on the edition concept. Last year we…

Twipe Insights Habit-Forming News Products

16 November 2023

Introduction This guide takes a deep dive into the world of habit formation in the news industry, exploring how publishers can adapt and innovate to keep up with the digital era.…

Industry news JAMES Report

5 September 2019

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of…