Category: Industry news
The latest updates from Twipe
Members only: how news organizations can use membership programs
29 August 2017
The Atlantic was in the news this week with its announcement that it would be introducing a membership program, so we decided it’s time to take a deeper look at what…
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Industry news
Can videos drive engagement of editions?
23 August 2017
Horse broke its leg, so we had to take it out back and help it “pivot to video”. — Anil Dash (@anildash) July 24, 2017 We have been hearing the “pivot…
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Industry news
How games can increase reader engagement
17 August 2017
Last March, Norwegian newspaper NRK introduced a new feature to its commenting system, aimed at improving the quality and relevance of its comments section. The idea was simple: before submitting a…
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Push notifications: the highway to readers' attention
9 August 2017
Since push notifications were first introduced in iOS 3.0 in 2009, two key lessons have emerged. First, push notifications can help increase reader engagement, with readers who enable push notifications being…
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Industry news
A look at digital newspaper's profit margins
27 July 2017
The trends in the publishing industry have remained largely unchanged over the past few years. They can be summed up like this: But it’s not just about revenue or volume.…
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