Category: Twipe Insights
The latest updates from Twipe
Twipe Insights
Direct Relationships, New Audiences, and SEO vs GEO | Adrian, your AI curator
21 August 2025
1 Building Direct Relationships with News Audiences Thomas Baekdal, How do we define direct, and what comes after text? Even as new formats for news consumption like audio, video, and AI emerge,…
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Industry news
4 Ways News Publishers Are Bringing AI Into Their Apps
14 August 2025
AI has so far been a powerful engine for internal newsroom workflows. It’s now also moving into features that readers can directly use. At the same time, news apps are growing…
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Twipe Insights
Key Shifts in AI, Search, and Storytelling Shaping the News Industry
6 August 2025
1 Publishers Turn to Mobile First Formats to Capture Reader Attention The Audiencers, When the article is no longer enough: formats that outperform the article on news apps The article challenges…
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Twipe Insights
The Edition of the Future: Reinventing Engagement with Digital Editions
31 July 2025
Research is one of our core objectives at Twipe. Over the years, we’ve published three in-depth research reports, partnered with the university KU Leuven, and completed two Google DNI projects to…
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Twipe Insights
App Strategy, Google AI Overviews, and Chatbots | Adrian, your AI curator
23 July 2025
1 Google’s NotebookLM Offers Publishers a Controlled AI Playground Press Gazette, The Atlantic and The Economist among initial partners for Google ‘featured notebooks’ Google’s NotebookLM now features curated content from The…
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