Category: Twipe Insights
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Twipe Insights
What Publishers Can Learn from SZ’s Mobile Strategy
27 November 2025
Süddeutsche Zeitung (SZ) is not only one of Germany’s most respected news organisations, but it’s also one of the most deliberate in how it approaches mobile. Instead of repackaging print for…
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Twipe Insights
NYT’s Video Pivot, The Atlantic’s Subscriber Playbook, and the Case for Blocking AI Search | Adrian, your AI curator
18 November 2025
1 How the New York Times is Using Video in Its App Press Gazette, How Tiktok inspired the New York Times vertical video strategy The New York Times has redesigned its…
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Twipe Insights
Inside FAZ's AI Playbook
12 November 2025
Germany’s Frankfurter Allgemeine Zeitung (FAZ) is sharpening its digital ambitions. Having already surpassed its 2025 target of 300,000 digital subscribers, the publisher is now aiming for 400,000 by the end of…
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Twipe Insights
Synthetic Research, Prices Increases, and AI Paywalls | Adrian, your AI curator
5 November 2025
1 Financial Times Uses AI to Predict Not Just Who Pays, but Who Stays Digiday, The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays The Financial…
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Twipe Insights
The Misunderstandings at the Heart of AI: Insights from an AI Veteran
30 October 2025
In the closing keynote at the Digital Growth Summit 2025, Daniel Hulme, Chief AI Officer at WPP, CEO & Founder of Satalia, and a 25-year AI veteran, brought a welcome dose…
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