Welcome to Twipe’s Weekly News Digest! This week, we take a look at stories from across the world of publishing including Indian CEOs prioritising their print and digital strategies, The Independent’s revenue strategy, and more. Read our top 5 stories of the week below.
1. AI, Mobile apps, Multi Channel Publishing: technologies driving growth according to 5 news media leaders
We asked leaders from Mediahuis, Le Monde, Kölner Stadt-Anzeiger, and The Telegraph which technologies are crucial to business growth in the next coming years. We also tackled the complex topics of cross-generation engagement which will be further addressed in this year’s Digital Growth Summit (tickets still available, register here).
To read the full article, click here.
2. Swedish daily Aftonbladet finds people spend longer on articles with AI-generated summaries
We have long speculated on what the potential and the aspirations of generative AI would be in publishing; Aftonbladet is beginning to show us the results of all of the speculation and put some real data on the table. These promising results reward the risk that Aftonbladet took and shows that readers appreciate a general summary prior to reading the full detailed account of a news story.
To read the full article from Press Gazette, click here.
3. Independent drops ad ‘clutter’ as revenue growth continues
By focusing on the quality of its audience rather that just the size of it, the Independent is optimistic about growing their revenue despite the deprioritisation of news content by Google and Facebook. This approach will lessen the frequency of overwhelming clutter ads towards more relevant, personalised content for readers.
To read more about this story, click here.
4. How Indian CEOs are prioritising their strategies to balance print and digital
During a CEO roundtable, Indian media leaders shared their thoughts on using print and digital to complement each other while maintaining their values. The leaders discussed how to make the experience better for users, paywalls, and difficulties of driving traffic to platforms.
To see the full set of insights, click here.
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5. Innovation in practice: 5 ideas in action at successful media companies around the world
As an excerpt from their larger Innovation in news media and journalism, What’s New in Publishing focuses on points of innovation within the industry. Looking at themes of cultural innovation, business model innovation, and audience-first innovation, this serves to inspire with tales of risk paying off throughout the industry.
To read the full article, click here.
