JAMES, Your Digital Butler – how The Times & The Sunday Times are personalising news triggers

Today we’re proud to be sharing findings from “JAMES, Your Digital Butler“, our collaborative project with The Times and The Sunday Times. Using machine learning and artificial intelligence, JAMES personalises the distribution of editions, through individualised newsletters. During this one-year Google DNI project, JAMES served over 100,000 subscribers of The Times with individualised newsletters compiled from the content of the daily edition using several optimisation algorithms.

The key takeaway from our year long project is the impact JAMES was able to have, with 49% less churn observed. Learn how hyper-personalisation of news triggers have been able to achieve this reduction in churn in our new research report, available for download now.

Team Twipe

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