Meet Twipe at Digital Media Europe in London

Danny Lein

Digital Media Europe is the leading digital revenue event for the European publishing industry. It will be held in London on April 20-22 featuring world-class speakers and a tailored program to strengthen your company’s digital strategy. Already going? Book your meeting with Twipe. Not yet convinced? Have a look at the Digital Media Europe program below.

Learn from Key Industry Players

Several speakers will take the stage and explain to you their biggest challenge.

Monday April 20th

09:00 Arrival of Participants
10:00 Opening Keynote
10:30 Top 5 digital priorities
Lockhart Steele – Editorial Director, Vox Media
Poul Madsen – Editor-in-Chief, Ekstrabladet
Julian Childs – Managing Dir. for UK and Europe, Business Insider
12:00 How to design your Data Strategy in 2015
Annika Jimenez – Vice President, Pivotal Data Labs
12:45 Mapping Big Data to media company requirements
Moderator: Tor Boe – Lillegraven – Head of Strategy & Business analytics, eBay
Speakers: Tom Betts – VP Customer Analytics & Research, FT
Pablo Fourcat – Strategic Data and CRM, Amaury Group
13:30 Lunch Break
14:30 Cracking the younger demographic
Greg Dybec – Managing Editor, Elite Daily
15:15 User generated content to increase engagement with millennial audiences
Robert van Brandwijk – Editor-in-Chief, Spits & Metro Netherlands’ (TMG)
Petri Rahja – Founder & CEO, Scoopshot
16:00 Coffee Break
16:30 Panel Discussion: Alternative paid-content sales channels
Kalle Jungkvist – Senior Advisor, WAN-IFRA & Schibsted
Speakers: Marten Blankesteijn – Founder, Blendle
Ramon Alonso Aranegui – Director General, Kiosko y Mas
Nikolay Malyarov – Chief Content Officer, PressReader
Kelly Leach – CEO, Piano Media
Raul Suarez – General Manager Global Markets, ZINIO
Luca FOrlin – Head of International Play Newsstand Partnerships, Google

Tuesday

9:00 Content Optimisation: Telegraph Media Group & Parse.ly
Sachin Kamdar – CEO and Co-Founder, Parse.ly
Chei Amlani – Head of Digital Publishing, Telegraph Media Group
9:45 Making video a priority at USA Today
Steve Elfers – Managing Editor of Multimedia, USA Today
10:30 How to take a shortcut into the online video business
Hanna Kouri – Channel Director ISTV, Sanoma Media Finland
11:00 Coffee Break
11:30 Innovation Spotlight: Estonia
Cyrus Farivar – Business editor, Ars Technica
Mart Luik – CEO, Postimees
12:30 The success story of Spanish news startup eldiario.es
Juan Luis Sanchez – Cofounder & Deputy Director, eldiario.es
13:00 From Lab to Market: Experiment-Driven Innovation in Media
Justin – Hendricks – Executive Director, NYC Media Lab
13:45 Lunch Break
14:45 Discovering brilliant startups
Moderator: Robin Wauters – Founding Editor, tech.eu
Speakers: Gunnar Sellaeg – SVP & Head of Product Innovation, Telenor Digital
Jeanette Dyhre Kvsivik – CEO, SoBazaar
Hannah Blake – Programme Manager, MEC
Rowly Bourne – Founder, Rezonence
16:15 Social strategies for publishers
Paul Quigley – CEO & Co-founder, NewsWhip
18:30 European Digital Media Awards
Join us at London’s Google‘s Headquarters!

Wednesday

09:00 Brands and content marketing: who brings what to the party?
Moderator: Alexis Johann – Managing Director, Styria digital one
Speakers: David Wildings – Director of Planning, Twitter, UK
Justin Kirby – VP/Strategic Content Marketing, Tenthwave Digital LLC
Sergio Lopez – Head of Integrated Production, McCann London
10:30 Coffee Break
11:00 Modern tools to approach digital advertisign efficiency
Alexis Johann – Managing Director, Styria digital one
Speakers – Jonah Goodhart – CEO, Moat
Tony Haily – CEO, Chartbeat
12:00 Programmatic premium: The Economist case study
Ashwin Sridhar – VP Online Advertising & Head of Ideas People Media, The Economist Group
12:30 Lunch Break

Workshops

New this year are the Wednesday afternoon workshops.

The wearable revolution on our doorstep

Should news be based on where I am, what I’m doing, how I’m feeling? More than ever before, wearable devices are bringing information closer to the consumers. Learn and experiment with writing and publishing news in different forms onto the wearable devices. Check out a first edition of this workshop held at the German Neue Osnabrücker Zeitung. This 3-hour intense workshop is offered by WAN-IFRA´s Global Alliance for Media Innovation in collaboration with the Stibo Accelerator. – Fee: 90€ – book your seat, limited places available.

Data Privacy – An Issue for Our Time

Is your news brand more trustworthy than Google? To mark the launch of our Data Privacy report in conjunction with TRUSTe, we discuss the results of our comprehensive survey into attitudes and approaches to data privacy in news publishing. As you move into paid relationships with your digital readers, how can you maintain trust while maximising revenue? Is there space for an industry-wide initiative – some sort of badge of data privacy excellence? – This is a free workshop for Digital Media Europe attendees.

iBeacons – and how news media advertising can win

Simple fact: the more you know about your readers the better you can offer premium advertising. Knowing exactly what your readers are interested in and pairing this with where they are in space and time opens up endless possibilities for targeted and entertaining advertising. iBeacons is one way of making this a reality. The technology is not new and almost all smart phones support iBeacon functionality. So why is iBeacon advertising still a novelty for the few publishers with a significant innovation budget?It does not have to be!
We would like to give you first hand experience to prove it. This 3-hour intense workshop is offered by WAN-IFRA´s Global Alliance for Media Innovation in collaboration with the Stibo Accelerator. – Fee: 90€ – book your seat, limited places available.

5 steps to turning social readers into subscribers

How publishers should plan their social strategy? The content discovery and social monitoring platform, NewsWhip will cover five practical steps to reaching new readers on social media, and these social readers into a loyal audience. Examples of good (and bad) social storytelling, as well as our own exclusive social data on publishers and stories will be used. – This is a free workshop for Digital Media Europe attendees.

Web-TV a key element within content-strategy

By Gregor Waller, Principal Consultant, WAN-IFRA

Learn fast, grow fast

Twipe is looking forward to welcome you at the event. We have lots of insights to share and can help you grow your digital audience fast. No tickets yet? Contact us, and receive a 20% discount.

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